Toyoko Inn Brand
Toyoko Inn Movie "Blue Light" (60 sec)
We are here for you
in all of Japan's 47 prefectures.
Ever-evolving excellence.
Toyoko Inn
Brand Concept
Nationwide network of travel base
Network spanning all 47 prefectures. The direct management model guarantees the same exceptional standards of quality, service and amenity at every Toyoko Inn hotel. You can set off for your destination with full confidence of a comfortable and relaxing stay and no unexpected fees or charges.
Customer Promise
(What we will provide to customers
of Toyoko Inn)
Have a safe trip. Your home away from home
We understand that the purpose of your stay with us, whether for business or pleasure, is outside of the hotel itself. So this is our promise to you.
Nationwide network of travel base
We have more guest rooms than any other hotel chain in Japan*¹. As a home base to support travelers' journeys, we offer consistent service across all our hotels in Japan, ensuring peace of mind for travelers*². Our operations are not limited to Japan, and we have established a presence in five countries, including Korea, Germany, and France. We support travelers at more than 365 global locations.
Consistent Pricing
In addition to our high service and quality, our consistent pricing provides peace of mind to our customers. Driven by our desire to be an integral part of our guests' lifestyles, we cap our rates and offer clear, stable pricing, anytime, for anyone. These are the principles behind our consistent pricing.
Hospitality
We are committed to being the "home away from home" hotel. We provide simple, clean, comfortable rooms, delicious free breakfasts unique to each hotel, and a cheerful send-off for every guest as they head out for the day.
*1 Source: INTERNATIONAL HOTEL MANAGEMENT "Zenkoku Hotel Ryokan Chain Kyakushitsu-suu Ranking (Ranking in Terms of Number of Rooms for National Hotel/Japanese Inn Chain)" August 5, 2026 issue (Bridal
Industry Newspaper).
*2 With the opening of Toyoko Inn Kochi in February 2026, Toyoko Inn became the first hotel company to operate hotels in all of Japan's 47 prefectures (according to internal research).
Brand Logo
The brand logo of Toyoko Inn is an arrow mark symbolizing departure while inheriting the impression of an “eye-catching billboard” that has been an asset until now. The arrow pointed diagonally up looks like the roof of a house, and it also expresses our desire to give our guests peace of mind, like a home away from home. The brand color is a vivid, deep, and pure blue named “Toyoko Blue”. We designed it to be refreshingly positive, to support our guests as they start on their journey.